If you’re a local business, you simple must have a presence on Google+ Local (previously Google Places). But there is a right way, and a wrong way to do this.
The most exciting and fastest-growing marketing avenue at the moment. We’ll see if it will work for your business. Can also be used as a loyalty programme.
Fact is, 98% of people only ever look at the first page of Google when searching for something – so if you’re not there, you’ve lost. We’ll know if it’s cost effective for you.
Good old email marketing (and by old, I mean 20 years or so!) remains a powerful way to contact customers. Your email lists are a valuable asset.
Using pay-per-click (PPC/AdWords) is hands-down one of the quickest ways to get traffic to your website. It’s also one of the fastest ways to lose money online.
Also known as social networking, and is a powerful medium. But it just won’t work for some businesses. We’re here to see if your customers are there.
Guitar Plays You
This was a guitar tuition website I set-up, with a free audio lesson curriculum, and then a paid video version for people to upgrade to. I stopped it because it was basically a full-time job for me, that required me to be omnipresent. Here is an outtake video that didn’t make the cut – you’ll see why at the end…
This was a project I set-up that was geared to help people make money on the internet – specifically focused on younger people (although it didn’t really matter what age they were, to be honest). It was video reviews of different internet marketing products, as well as video training of doing different things to run a successful internet marketing business. I stopped it because it involved me spending a lot of time in front of a computer. Not very social. Here is an outtake from when I was shooting the promo/infomercial. As above, it showcases my stupidity rather well: